Roasted by Social Coffee & Tea Company on January 6, 2014
Sampled 10 days after roast – Review by Wayne Kwok
Living in Toronto, we’re a bit divided on coffee. From my observations, most Torontonians prefer roasty and bittersweet European coffees. The third wave specialty coffee movement (popular on the west coast of North America, Australia, and Scandinavia) sees coffee as an artisanal product. Beans are roasted lighter to allow the drinker to appreciate the subtleties of flavour and the distinctiveness of a varietal in a particular growing region.
As a roaster, Social Coffee & Tea sits on the progressive end of the spectrum. Farmer’s Collective Organic Espresso is obviously intended to be brewed in an espresso machine, but it also makes a decent drip-filter coffee. This seems to be Social’s attempt to appeal to those who like their coffee a bit more traditional. “Nice” seems to instantly come to my customers’ minds when they drink it. I agree. It’s like that reliable friend who would rather be described as pleasant than exciting. Even someone who believes espresso should be a party in your mouth will occasionally appreciate something smooth, mellow, and sweet.
Not everyone likes big, bright, fruity espressos. This one sits on the fence. It’s definitely not a wild west coast espresso, nor is it a dark and roasty European. Nothing about it smacks you in the face. There’s a subtle brightness in the beginning followed by strong nutty notes, ending with hints of bakers chocolate. It has a very mellow and balanced taste and mouthfeel—so balanced that Social says you could trust it to run a nation.
Using the same beans, I also made myself an Americano and a drip-filter style brew using an Aeropress (a full-immersion brew method like a french press, but the liquor is pressured through a paper filter). As an Americano, the cup I had was a bit brighter, sweeter, and fruitier with much more of a roasty, candied nut taste. The Aeropress brew was a bit flatter all around.
In a latte, the milk really brings out the aroma of hazelnut. If you like nutty aromas, you won’t be disappointed.
If you’re someone who just likes a pleasant cup and isn’t looking for green apple and tea rose flavours in their espresso, this is a great everyday blend.